Thursday, January 5, 2017

We will be ready... in the future.

We have all heard the "Address at Rice University on the Nation's Space Effort", or to most of us simply known as the "We choose to go to the moon" speech. It was delivered by U.S. President John F. Kennedy to the nation in Houston, Texas at Rice Stadium on September 12, 1962.

Being one of JFK's earlier speeches meant to persuade the American public to support the national effort to land a man on the Moon and return him safely to the Earth it became a rallying cry for this massive project. Many thought the project and timeline was beyond what was achievable. It turned out to not be.

Every day on "soccer twitter" you see members of the media and fans of the game saying that an Open Pyramid in the US is not possible TODAY. That is true... TODAY we can't open the pyramid. But in the future we can... all we need is a timeline from USSF and clubs can start to plan and move forward.

Today clubs all over the nation are holding back on investing in players and infrastructure because they can see that those investments are likely not to provide the Return on Investment necessary to warrant the expenditures without the ability to exist in an Open Pyramid (market for soccer).

When are the leaders of US Soccer going to stand at a podium and proclaim that they believe in American soccer and the potential it holds and announce a bold plan for the future... one that its current detractors don't seem to be able to see?

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