MLS never misses opportunity to conflate itself with the very idea of soccer in America, and U.S. Soccer is always far too eager to support this posture. It doesn’t help that the two are also inextricably linked. Soccer United Marketing, an arm of MLS, packages the television rights to both the league and the USMNT when selling to broadcasters. U.S. Soccer president Sunil Gulati was once MLS’s deputy commissioner. Current commissioner Don Garber maintains a seat on U.S. Soccer’s Board of Directors.Just remember that Soccer United Marketing aka SUM in the past did not even try to hide it...
Here is their old logo.
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